Blog
Notes from the work.
Building in public, things I'm learning, and the occasional tangent. No schedule, no theme. Just what's on my mind.
- Jun 2026 6 min read Getting More from Claude Code The best sessions aren't the longest ones. Efficiency in Claude Code isn't just a cost concern — it's a quality one. Building with AI
- Jun 2026 3 min read Building Current Recovery Score: My First iOS App I wanted to understand my health data better, so I built an app to do it. Every version has taught me something I didn't expect. iOS Apps
- Apr 2026 4 min read Building the Health Dashboard No App Would Give Me Every health app shows you the same thing. I needed something different, something built around my specific data, my specific questions, and a diagnosis that changed what I was trying to measure. Building with AI
- Feb 2026 6 min read Building a Second Brain That Understands How You Work Most of what happens in a workday disappears. Not dramatically. It just fades. I built a system to stop that, and six months in, it's showing me things I wouldn't have noticed on my own. Building with AI
- Aug 2025 2 min read Planning for Identity Resolution in Salesforce Data Cloud Before you touch a single matching rule in Data Cloud, two preparation steps will save you time, credits, and frustration. Salesforce
- Aug 2025 3 min read Identity Resolution in Salesforce Data Cloud: The Keychain Behind the Unified Profile Most people understand why identity resolution matters. Fewer understand how it actually works — and why the keychain model beats the Golden Record. Salesforce
- Apr 2025 2 min read Beyond the Checklist: Why Data Cloud Is About Outcomes, Not Just Features Good implementations deliver all the features. Great implementations drive outcomes. The difference is everything. Salesforce
- Jan 2025 3 min read What Consultants Can Learn from Nonprofits About Doing More with Less Nonprofits don't have the luxury of inefficiency — and that constraint makes them better at the things that actually matter. Leadership
- Jan 2025 4 min read The AI Disruption and the Human Element AI is as transformative as the internet was. The differentiator won't be the technology itself — it'll be what humans do with it. AI
- Dec 2024 3 min read The Dichotomy of Artificial Intelligence AI amplifies whatever foundation it's built on. Good data gets more powerful. Bad data becomes a bigger liability. The question is whether you're ready. AI
- Dec 2024 3 min read Immediate Action Drill: Preparing Your Salesforce Data for the Future Platforms like Data Cloud and Agentforce demand a clean foundation. Four steps to start building it now. Salesforce
- Dec 2024 4 min read Thriving in Consulting: Success Without Burnout Long-term success in consulting isn't about working more — it's about owning your time, protecting your energy, and knowing what actually matters. Leadership
- Dec 2024 3 min read From Salesforce Client to Practice Lead: My Journey and Lessons Learned (Part 4) Why I left Salesforce, what it means to build something from the ground up, and the lessons that carried over from every role before this one. Leadership
- Dec 2024 3 min read From Salesforce Client to Practice Lead: My Journey and Lessons Learned (Part 3) Joining Salesforce Professional Services and what it taught me about preparation, relationships, and working with a product that never stops evolving. Leadership
- Dec 2024 3 min read From Salesforce Client to Practice Lead: My Journey and Lessons Learned (Part 2) My first year in the Salesforce partner ecosystem — what remote consulting actually demands, and the habits that made the difference. Leadership
- Dec 2024 3 min read From Salesforce Client to Practice Lead: My Journey and Lessons Learned (Part 1) How a book about Navy SEALs, a specialty insurance company, and a relational database changed the direction of my career. Leadership