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Notes from the work.

Notes from real Salesforce implementations, not slideware. Agentforce, Data Cloud, and Marketing Cloud, with the identity resolution, consent, and CloudPages details that only show up once you ship. Written by an architect who has lived in the debug logs.

• Jul 2026 Salesforce Released an MCP Server. I Used It to Cut a Marketing Cloud Build in Half. Salesforce shipped an official MCP server, so I pointed Claude at a real IP warming solution in my Marketing Cloud org. It read the live schema, recommended simplifications, and helped me cut the moving parts roughly in half. Here is what that actually looked like. Salesforce
• May 2026 Fixing CloudPagesURL When SFMC Click Tracking Breaks Your Links Your CloudPage works in preview, then breaks in the live send. The culprit is click tracking corrupting CloudPagesURL parameters. Here is the two-line fix. Salesforce
• Aug 2025 Planning for Identity Resolution in Salesforce Data Cloud Before you touch a single matching rule in Data Cloud, two preparation steps will save you time, credits, and frustration. Salesforce
• Aug 2025 Identity Resolution in Salesforce Data Cloud: The Keychain Behind the Unified Profile Most people understand why identity resolution matters. Fewer understand how it actually works, and why the keychain model beats the Golden Record. Salesforce
• Apr 2025 Beyond the Checklist: Why Data Cloud Is About Outcomes, Not Just Features Good implementations deliver all the features. Great implementations drive outcomes. The difference is everything. Salesforce
• Dec 2024 Immediate Action Drill: Preparing Your Salesforce Data for the Future Platforms like Data Cloud and Agentforce demand a clean foundation. Four steps to start building it now. Salesforce