AI reshapes everything. I build what's next.

Leading AI adoption and tooling for a 50-person practice while delivering Data 360 and Agentforce solutions for enterprise clients.

• Built and maintain a Claude Code skills and prompt template library actively used across the practice, covering document generation, Marketing Cloud and Data 360 implementation patterns, and architect-facing org tooling. Getting More from Claude Code →
• Developed an internal document-grounded product assistant: an index routes each query to the relevant Salesforce documentation, which is read to surface feature recommendations, implementation guidance, gotchas, and further reading.
• Authoring token optimization guidance for the practice, establishing cost-aware patterns for efficient Claude usage across client engagements.
• Building architect tooling for rapid org discovery and deployment of reusable assets into new client environments.
• Built unified search on Data 360 behind two Agentforce agents for a network security company, with the retrieval boundary enforced by the architecture rather than by the prompt.
• Brought revenue and operational data from Snowflake into Data 360 via zero-copy for a digital advertising platform, compared it to targets in Data Transforms, and surfaced it as Tableau Next dashboards embedded on Account pages.
• Assessed a national field services company's Salesforce org in a single day (14,700+ fields, four platform ceilings hit on one object), then turned the Python tooling into a reusable org-audit toolkit that runs against any org from a config change.
• Diagnosed and fixed bugs in another consultant's undocumented Data Transforms for a retail analytics company, using Claude connected to the org to recover the logic and validate each fix before proposing it.
• Deliver end-to-end Data 360 and Agentforce solutions for enterprise clients, from scoping and architecture through go-live, including rapid proof-of-concept demos supporting active sales cycles.

Lead architect for enterprise-scale Agentforce and Data 360 implementations across Retail, Manufacturing, and Automotive. Operates in high-ambiguity environments bridging legacy data silos with autonomous AI reasoning.

• Grounded those agents with RAG on the client's product specifications, so they answered technical product questions from the source instead of guessing. How retrieval works →
• Replaced manually curated grounding documents for a 200+ location hospitality brand with Data 360's native website sitemap ingestion, eliminating the data prep work and keeping grounding current as the site changes, with no cross-location errors in the pilot.
• Built a single customer view across franchise brands for a multi-brand franchise operator, with identity resolution on the parent (name plus email, phone, or address) since families had no shared key across brands. How identity resolution works →
• Delivered behavioral segmentation for a national entertainment and dining brand across Salesforce, POS, loyalty, and gaming data, federating food and gaming sales from Databricks via zero-copy and earning access to each new data set by proving value with the last. Added external weather data to market on rainy and extreme temperature days.
• Built Claude Code skills for the company's internal repository and led sessions introducing the team to AI-assisted development workflows and what was possible with the tooling.

Founded and led the organization's AI and Data 360 practice from zero, establishing strategy, delivery, and go-to-market.

• Unified a constituent view in Data 360 across five autonomous agencies of a global religious denomination. Without budget for Data Spaces, designed contact eligibility by entry agency and put the cost-versus-risk trade-off to the client to decide.
• Paused the Data 360 build for the denomination's publishing arm to fix an inconsistent CRM data model through a change order first, then integrated warehouse purchase data and Tableau. Later phases were built on the same architecture.
• Secured acceptance into the exclusive Salesforce Agentforce Partner Network.
• Built comprehensive Agentforce demo environment supporting cross-cloud sales, marketing, and internal enablement.
• Presented production Agentforce and Data 360 use cases at Salesforce World Tour NYC and Salesforce Connections.
• Co-hosted Data 360 workshops with Salesforce at Chicago Tower; designed and launched integrated Salesforce-aligned offerings for Slack and Data 360.

Designed and implemented enterprise cross-cloud solutions with a focus on Data 360 (then called CDP) and Marketing Cloud for Global Retail brands. Served as cross-cloud SME and internal enablement leader.

• Architected and led global Data 360 enablement programs for 80+ architects, directly scaling Professional Services delivery capacity. Co-ran the certification course and built Data Cloud 201, a mock project where architects ran discovery and solution design in small groups.
• Technical architect on the Data 360 workstream of a global multi-brand retailer's zero-downtime migration off a legacy email vendor ahead of Black Friday: ingested registry and behavioral data, built calculated insights and segments for Marketing Cloud and Marketing Cloud Personalization, and led the cross-brand journey orchestration and observability. Delivered ahead of schedule and under budget, and ran without interruption through Black Friday.
• Evaluated Data 360 for a Health & Life Sciences client. Their S3 data couldn't be reshaped on the platform at the time, so I recommended descoping that dataset rather than letting it block the program, which then went ahead.
• Recommended a Data Spaces architecture partitioned by region and brand for a global consumer goods company, keeping regional teams out of each other's data.
• Built a Data 360 proof of technology for a health insurer, using segmentation and calculated insights to find members under-using their benefits, using Data Transforms right after they were released.

Project/Technical Lead and Solution Architect for complex Salesforce implementations across Finance, Healthcare, Non-profit, Insurance, and Education.

• Engineered advanced segmentation and data manipulation using SQL and SSJS; built reusable, deployable architectural components via SFMC Package Manager.

Implemented cross-cloud Salesforce solutions spanning Sales, Service, Health, Government, and Marketing Cloud for regulated and public-sector clients.

• Executed large-scale audience segmentation via SQL Query Activities and delivered web and email personalization across multiple concurrent client engagements.

Six years at a specialty insurance and automotive enthusiast brand, progressing from core systems development into enterprise Salesforce architecture and agile delivery leadership.

• Administered enterprise Marketing Cloud account including campaign execution, content personalization, and segmentation of 1MM+ customer datasets using SQL Query Activities.
• Supported nightly ETL and population of a SQL Server data warehouse with 5MM+ customer, policy, and vehicle records; led migration of 3MM+ records into Salesforce.
• Led SAFe certification courses for 100+ Scrum Masters, Product Owners, and Executive Leadership; coached non-IT teams on Lean-Agile practices.
• Owned source code repository, build pipelines, test environments, and production releases for core systems exceeding 2 million lines of code across a mixed on-prem/cloud landscape.

Led development and support for global automated marketing programs across US and European teams. Replaced a legacy mainframe application with a new Oracle data mart, reducing vehicle population data delivery time from 5 months to 1 month.