Blog series

So What?

One Data 360 concept at a time, and the question everyone is thinking but nobody asks out loud: why does it matter? What changes because of it, what goes wrong when teams miss it, and the question to ask your own team.

• September 28, 2026 Data 360 Doesn't Build a Golden Record. So What? Identity resolution in Data 360 links records instead of merging them. That sounds like a technicality. It changes how you design, what you promise the business, and where your send-time surprises come from.

Many of these pair with an interactive tool. See the Data 360 tools →